ABC Family Brand Logo Development

This animation is geared to all forms of digital media including, broadcast, web, phone and interactive. The main goal was to create builds that retained ABC Family’s cohesive brand package while increasing the excitement and energy of the brand. Multiple versions and tests were created to focus on the specific traits in the animation. Logo design and color palette were strictly adhered to as focus was placed on intriguing new animation techniques for the brand.

Creative Direction: Ryan Bramwell    Art Direction: Chris Sayres
Animation: Chris Sayres & Ryan Bramwell