Clickfil® Informational Segment

Clickfil a new type of heating oil company that delivers prices up to 30 cents lower than the other guys by focusing exclusively on the delivery of oil. TDA came to Spillt to create a 90 sec informational spot featuring the benefits of this new company on the east coast. The extremely simple and clean style of the spot challenged us to create new transitional devices between the main selling points. The overall color palette is simple and limited. This is a prime example of straightforward informational delivery combined with creative transitional devices to accurately market a new brand.

Client: TDA    Art Direction/Animation: Chris Sayres
Design: Chris Sayres, Tom Bik    Animation: Brian Long