Playboy TV Channel Redesign

Our objective was to re-design multiple networks (4) according to newly assigned brand attributes on both VOD and broadcast platforms. The challenge was maintaining each channel's unique, 25 year-old brand, yet create an obvious connection between them. We implemented HD green screen footage with styles that are relevant to the nature of the content and correlated to today's mainstream pop culture. The end result was a complete overhaul of how the consumer views the brand, making it approachable on a mainstream level from young single men to older couples.

Design/Direction/Animation: Ryan Bramwell & Adam Espinoza    
Animation/Design/Production: Kevin Kerndt  Sheima Hassanlou  Adam Singer