Urge Animation

Design boutique, 2 X 4, came to us to help them bring to life this simple, contemporary look for this network brand. User generated content is the driving force and foundation of the network. Our animation approach was to define the world of the variety of people coming together to create this channel. Animation style digitally emulates the uploading and downloading process users commonly experience online.

Client: 2 X 4     Creative Direction/Design: Georgianna Stout, 2 X 4
Animation: Ryan Bramwell & Jean Pichot