Alka Seltzer Promo

Investigation Discovery

Investigation Discovery approached SPILLT with an amazing integrated promo opportunity, the “Cold, Hard Facts” of being sick presented by Alka-Seltzer.  ID wanted the concepts to stay true to their brand pillars without being too scary or over the top.  Our team pitched concepts, scripts and designs for multiple approaches before Alka-Seltzer selected their favorite.  Focusing on a “case file” of the usual suspects behind the common cold, we used cel-shaded type animation to personify the symptoms the product, Alka-Seltzer liquid gels, will put behind bars.

Pitch Style Frames

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Executive Producer: Rebecca Olson
Senior Producer: Julie Morrandez
Creative Director: Ed Rhine
Copywriter: Matt Chiabotti
Design: Harrison Vincent, Samantha Mireles, Jason Oberg
2D/3D Animation: Harrison Vincent
Audio: Coupe Studios