Alka Seltzer PromoInvestigation Discovery
Investigation Discovery approached SPILLT with an amazing integrated promo opportunity, the “Cold, Hard Facts” of being sick presented by Alka-Seltzer. ID wanted the concepts to stay true to their brand pillars without being too scary or over the top. Our team pitched concepts, scripts and designs for multiple approaches before Alka-Seltzer selected their favorite. Focusing on a “case file” of the usual suspects behind the common cold, we used cel-shaded type animation to personify the symptoms the product, Alka-Seltzer liquid gels, will put behind bars.