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Sherwin Williams Integrated

AMC

Integrated broadcast spots like this come around once in awhile. It is sometimes a challenge to find the right tone when combining a network’s brand with a sponsor’s world. This unique opportunity to combine AMC and Sherwin Williams was one that we had a lot of fun with. The challenge was that while everyone knows the Sherwin Williams Colors Campaign, we were directed to build a scene using their color palettes while still making it feel singular in nature. Our team was able to spread its wings creatively here. We took a more pixelated approach to building a world of colors while maintaining AMC’s dramatic mood.

Credits

Creative Director: Ryan Bramwell
Design & Animation: Harrison Vincent
Audio: Coupe Studios
Direction - AMC: Kevin Howard & Geoffrey Addeo