Sherwin Williams IntegratedAMC
Integrated broadcast spots like this come around once in awhile. It is sometimes a challenge to find the right tone when combining a network’s brand with a sponsor’s world. This unique opportunity to combine AMC and Sherwin Williams was one that we had a lot of fun with. The challenge was that while everyone knows the Sherwin Williams Colors Campaign, we were directed to build a scene using their color palettes while still making it feel singular in nature. Our team was able to spread its wings creatively here. We took a more pixelated approach to building a world of colors while maintaining AMC’s dramatic mood.