Blue Cross & Blue Shield NCCapstrat
The SPILLT team truly loves projects that allow us to dive in and collaborate with our clients to produce the best work possible. North Carolina based Capstrat reach out with just this type of collaboration in mind to develop :60 and :30 broadcast spots for Blue Cross and Blue Shield of North Carolina. After a healthy design and storyboard phase, our direction settled on a photo-mosaic approach with fluid motion aided by unexpected transitions, that would incorporate the past, present and future. Our team mixed historical and current day NC photography along with 3D renders and camera projections to create an uplifting piece that tells the story of North Carolina’s history and BCBS’s commitment to the state.