Arm & HammerTLC – Integrated
Our Friends at TLC came to us to integrate Arm & Hammer Products into the TLC brand naturally and without the normal sales pitch. Our team created and wrote this concept which delivers a direct connection between the product and the network in a manner all families can relate to…LAUNDRY! This concept was immediately identified with the TLC team and enhanced the bond between network and product relations overall. Plus, its super fun!