AT&T Sportsnet Launch Package

AT&T Sportsnet

Regional broadcast network Root Sports reached out to SPILLT after a recent rebrand by Troika to AT&T Sportsnet to help create and fill out the rest of the on-air elements into the new look. Unlike sports packaging of the past, this brand identity was intended to be extremely authentic to both the teams and the fan base.  This was wonderfully executed by the AT&T team in production by shooting dozens of locations for MLB, MLS, NHL, NBA and NCAA teams to provide compositing plates.  Our team took the next step; modeling logos, designing graphic animations, 3D tracking, camera calibrating, composting and even creating full CGI shots to deliver almost two hundred elements for broadcast.  Working in full 4K for twelve teams over six sports, this was no small task.  With ten month long post production process, both SPILLT and AT&T worked seamlessly in collaboration to meet deadlines and exceed expectations.

MLB Package Stills

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NBA Package Stills

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NHL Package Stills

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NCAA Package Stills

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Executive Producer: Rebecca Olson
Senior Producer: Kate Swift
Creative Director: Ed Rhine
Design: Miles Petrock, Kevin Kerndt
2D/3D Animation & Compositing: Miles Petrock, Kevin Kerndt, Jon Drobil, Jason Linn, Michael Moger