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BCBSNC – State of Costs

Capstrat

Health Care costs are rising across the country and now more than ever there is a push for transparency within the marketplace.  Partnering with Capstrat, SPILLT developed a 60 sec. broadcast spot that addressed this issue, while driving interest towards BSBC of North Carolina’s stateofcosts.com website.  While this is a serious issue for many Americans, the client request was to keep the visuals of the spot relatable and friendly.  Therefore, the design aesthetic our team created was bright and colorful. With the messaging always focused on Blue Cross and Blue Shield of North Carolina’s commitment to their customers.  Our production process utilized a mix of 2D and 3D animation techniques to ensure engagement for the viewer, creating a successful end product for our client.

 

Credits

Agency: Capstrat
Executive Producer: Rebecca Olson
Senior Producer: Kate Swift
Creative Director: Ed Rhine
Design: Harrison Vincent, Samantha Mireles, Jason Oberg
2D/3D Animation: Harrison Vincent, Samantha Mireles, Jason Oberg