CONTINENTAL BRAND VIDEOCONTINENTAL
Our good friends at Ebb+Flow Creative approach us this summer to collaborate on a unique project for the massive international automotive brand Continental. The team at SPILLT helped to flush out the creative as well as handle the design and animation for a one of a kind sales presentation in Germany. Continental’s new tag line, “The Future In Motion” sparked the idea of creating a dynamic video and augmented reality app to illustrate the breadth of Continental’s product lineup. Bringing in Mode Set as a partner for the app, the final product allows the user to navigate around augmented 3D models of high end automobiles while showcasing the Continental components in action.
For the overall design aesthetic, SPILLT worked to develop the representation of a futuristic digital drafting table that we felt would both reflect the direction of Continental as well as the analog roots of product design and manufacturing. Our team worked in Cinema 4D, After Effects, and Illustrator to bring this to fruition and worked with Coupe Studios to design audio that reflects the hard hitting world of high end supercars.