Discovery USAA Veteran’s Day PromosDiscovery Communications
Discovery Communications came to SPILLT requesting an integrated promo campaign for USAA tying into Veteran’s Day 2017. The twist was that each promo needed to feel authentic and on brand in regards to messaging and design for: Animal Planet, Discovery, TLC, Science and AHC. While familiar with the Discovery umbrella of networks, the successful execution of this campaign required an in-depth familiarization with each network’s style and tone. Our team worked through rounds of pitch concepts, script writing, designing, animating and editing to produce a series of spots that all brands involved loved.