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Discovery USAA Veteran’s Day Promos

Discovery Communications

Discovery Communications came to SPILLT requesting an integrated promo campaign for USAA tying into Veteran’s Day 2017.  The twist was that each promo needed to feel authentic and on brand in regards to messaging and design for: Animal Planet, Discovery, TLC, Science and AHC.  While familiar with the Discovery umbrella of networks, the successful execution of this campaign required an in-depth familiarization with each network’s style and tone.  Our team worked through rounds of pitch concepts, script writing, designing, animating and editing to produce a series of spots that all brands involved loved.

 

Credits

Executive Producer: Rebecca Olson
Senior Producer: Julie Morrandez
Creative Directors: Matt Chiabotti, Ed Rhine, Aaron McDannell
Copywriter: Matt Chiabotti
Design: Samantha Mireles, Miles Petrock, Jason Oberg, Dan Bucknam
2D/3D Animation: Samantha Mireles, Miles Petrock, Jason Oberg, Dan Bucknam, John Camalick
Editorial: Jerem Sloan
Audio: Coupe Studios