FLOW SIA 2013 SnowboardsFlow Snowboards
Defining another successful collaboration, Futuristic Films tasked us with creating graphic support for a sequence of videos featuring the latest in technology from Flow Snowboards. Just as Flow pushes the limits of design and innovation for their products, we too wanted to push the design and animation limits of your typical product video and create something that was truly unique and representative of the brand. As Futuristic shot, wrote and directed the live action components, our team designed, directed and produced the motion graphic and 3-D elements to show off the new products’ technologies. Seamless stop motion green screen techniques and realistic 3-D renderings of the products were created for product representations. The videos, which are shown simultaneously in triptych format premiered at this year’s SIA and are being showcased at trade shows around the globe this winter and spring.