Spectrum Cross Channel CampaignSpectrum
Our partnership with Spectrum led to the development of a cross channel campaign focusing on their cutting end technologies and services. The brief requested us to take a step beyond Spectrum’s traditional approach and develop something clean, technical and modern. After pitching almost a dozen concepts, we settled on an aesthetic that utilizes extreme camera angles and minimalist animation to showcase Spectrum’s product and services front and center. Focusing on editorial cuts to drive the story and integrating a digital network to represent forward thinking technology, our team was able to increase brand recognition across the campaign.