The Pledge

National Geographic Channel

“The Pledge” was a concept developed by Nat Geo encouraging viewers to DVR the premiere of Wild Justice, which happened to be going up against Sunday Night Football. Nat Geo wanted to run a spot that basically said: “We’re fans too, set the DVR and catch us later.” -excerpt from

Shot on green screen and cast by the rock star crew at Wee Beastie. Nat Geo called on SPILLT to edit, composite and color correct the talent into background still photography. This spot, combined with the main promo package we developed for the series, helped Wild Justice become the highest rated series premiere in Nat Geo history beating out Discovery and History Channels.


VP/Creative Director: Andy Baker (Nat Geo)

Writer/Producer: Sean McLaughlin (Nat Geo)

Senior Motion Designer/Direction: Jeremy Tate (Nat Geo)
Director: Chris McKenna (Wee Beastie)
Executive Producer: Monica Hinden (Wee Beastie)

Creative Direction: Ryan Bramwell

Executive Producer: Kim Peterson

Art Direction/Compositing/Color/Animation: Chris Sayres

Assistant Animation: Brian Long

Edit: Ben Eslinger