2016 Ignite UpfrontTurner
After the success of the Launchpad video, Turner contacted SPILLT to develop an upfront video showcasing Turner Ignite. With over three thousand potential clients in attendance at Madison Square Garden, our assignment was to showcase how Turner’s unique products allow them to analyze data, develop specific insights and create custom branded content. All with the end goal of telling a brand’s story to the right consumer at the right time. Our team’s animation approach was based off Turner’s brand identity of “more fun, less fear and all in” and we employed core brand design elements, bold typography and data visualization to get the job done. The presentation went off without a hitch and both us and the marketing team at Ignite were ecstatic with the reception.