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Launchpad

Turner

Turner approached SPILLT with the challenge of developing a presentation depicting the power of Launchpad for their 2015 CES client pitches. This was no small task since Launchpad takes proprietary Turner data from over 540 million fans, analyzes it and creates insights that allow advertisers to develop targeted branded content. All in real-time! Over five weeks, our team focused on the process behind Launchpad, and developed detailed 2D & 3D branded animations that showcased the massive amount of data in play, as well as the depth of the results and impact for potential customers. Pulling out all the tricks in the arsenal, the result was a presentation that wowed Turner and their clients.

Credits

Creative Director: Ed Rhine
Executive Producer: Rebecca Olson
Art Direction/Design: Ed Rhine, Jason Oberg, Harrison Vincent
3D Animation: Harrison Vincent, Jason Oberg
2D Animation: Jason Oberg, Harrison Vincent, Derek Superville
Audio: Coupe Studios