Ideabar - COX Automotive
Branding
Motion Identity System
LED Content
Executive Creative Director
Ed Rhine
Senior Creative Director
Ryan Summers
Executive Producer
Kate Swift
Producer
Katie Peek
Editorial
Alex Miller
Design & Animation
Jess Libby. Hollee Winans, David Rickles, Samantha Mireles, Alex Miller, Derek Superville, mo-graph
VIP Party Design & Animation
Hollee Winans, David Rickles
Activating the Cox Automotive brand for NADA 2024.
As one of the worldwide key players in the digital marketing, software and e-commerce, Cox Automotive connects automotive dealers to an ecosystem of solutions, tools, and experts they need. What they needed was an engaging and cohesive identity to draw prospective customers into their exhibit.
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Together, we created a motion identity system conveying connection, confidence, and simplicity, positioning Cox Automotive as a leader in the automotive industry at the 2024 NADA Show in Las Vegas. Over 25,000 people attended, and the Cox Automotive team exceeded their sales goals.
Working with Ideabar and all brand partners, we considered all details to ensure brand consistency between LED screens and surrounding printed trade-show elements.
Expanding COX Automotive's reach across Las Vegas, we took over the exterior of Resort World, which was the attendees home base—a LinkedIn post featuring the larger-than-life videos received over 255K impressions for Cox Automotive
Cox Automotive had a reception during the event to show their appreciation for their clients. We expanded and adapted the visuals for the Zouk Night Club. The animations transformed the space, making it feel elegant and furthering brand recognition.
